Nelise Doornenbal
Apr 30, 2015

Tinderfication: The power of the swipe

How Tinder is transforming the way we search for love, fashion and beauty.

Nelise Doornenbal

Since its launch in 2012, Tinder has become hugely popular in Asia and the rest of the world. The matchmaking service enables people to search for a partner with a few simple and quick smartphone swipes. Most of the more traditional online dating services, like Match.com and Meetic.com, use algorithms to sort through people’s detailed profiles and create love matches. Tinder now speeds this process up by allowing people to upload a few Facebook profile pictures and empowers...

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