Fiona Parker
Nov 11, 2016

Time out for technology brands: Telling the story beyond your product

Products are a tech company's core, but building a brand image beyond them is equally as important, writes Fiona Parker, APAC technology lead at Hill+Knowlton Strategies.

Fiona Parker

The speed of digital transformation is dizzying, and it’s happening in front of our eyes. A website called www.internetlivestats.com has an online counter clocking up new internet users, the number of websites and emails sent, among other things, in real time. According to the same site, 40 percent of the world’s population has an internet connection. In 1995, it was less than 1 percent.

In that time, a relentless tide of tech products has come...

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