Gideon Spanier
Feb 13, 2019

The rise of in-housing: Is it really cheaper, faster, better?

Is in-housing a more efficient alternative to traditional shops, or is it having a detrimental effect on creativity? Campaign talks to Simon Martin, founder of in-housing agency Oliver.

Simon Martin

This is not just about being on-site, Simon Martin, founder of Oliver, insists, explaining how his in-housing agency embeds staff in clients’ offices. It’s a mindset, it’s a culture, it’s a way of working, it’s an operating model and it’s the way people genuinely collaborate.

Campaign is talking to Martin in Oliver’s London headquarters in Islington. The plain decor reinforces the message that this is a marketing services company where most of the...

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