Luke Janich
May 23, 2017

The new normal: Voice search and the future of marketing

Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.

If you’d told me a few years ago that talking to our tech would become the norm over traditional search, I’d have questioned you immediately. Now, however, the question is whennot ifvoice search will overtake its predecessor.

I say this because we’re seeing two big developments in the world of tech. First, the AI behind voice searchand companions like Alexa, Siri and Cortanaare becoming increasingly efficient. And secondly, and more...

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