Matthew Keegan
Nov 6, 2018

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

Back in 2014 Andrew Ng, then chief scientist at Baidu, predicted that by 2020, 50% of all searches worldwide would be carried out via voice. “Here in APAC, I wouldn't be surprised if we surpassed 50% much earlier, if we haven't already in some mobile-first, high population markets,” says Nate Shurilla, APAC head of innovation and North Asia commerce, iProspect.

According to Shurilla, India, Indonesia and China are the three prime markets for voice...

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