Alex Sibois
Jun 27, 2017

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.

Alex SIbois

As a marketer, you have a lot of data at your fingertips. More every day, in fact. And while data creates unprecedented opportunities for audience insights and connections, there’s also an underlying problem with the ever-growing data deluge most of that flood is poor quality data.

Marketers want to ensure their data is as relevant, high quality and scalable as possible. Both first-party and third-party data are necessary parts of the marketing data ecosystem, but...

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