The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.
During Global Marketer Week in Tokyo in May, Campaign asked representatives from some of the world’s biggest consumer goods companies how advertisers can become better citizens. The first of a three-part series looks at responsibility in data usage.
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
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