big data

Apr 1, 2019

Nielsen and launch price optimisation tool

The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.

Jun 7, 2018

What exactly should ‘responsible advertising’ look like? (Part 1: Data)

During Global Marketer Week in Tokyo in May, Campaign asked representatives from some of the world’s biggest consumer goods companies how advertisers can become better citizens. The first of a three-part series looks at responsibility in data usage.

Apr 12, 2018

Who will control your data destiny post-Cambridge Analytica?

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.