Staff Writer
Jul 12, 2019

The transformation of outdoor in China

Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data

Cindy Yan Chen on the future of elevator advertising in China

PARTNER CONTENT

In the era of big data, the advertising industry is undergoing a revolution. 

The explosion of data-monitoring tools means that many brands are shifting their priority form the quantity to quality of leads it is no longer just about capturing the maximum amount of views, but also about the number of...

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