Staff Writer
Oct 16, 2019

Cindy Yan Chan: the evolution of outdoor advertising in China

The CSO and CIO of Focus Media on the challenges facing outdoor media in China.

PARTNER CONTENT

At the 2019 China Outdoor Advertising Forum on Aug 28, Cindy Yan Chan, chief strategy officer and chief information officer of Focus Media, was invited to give a keynote speech on China’s outdoor ad landscape. Organised by the China Advertising Association and the Qinhuangdao Municipal People's Government, the forum attracted nearly a thousand industry experts,...

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