algorithm

Apr 15, 2019

Performics CEO: intent is key to solving personalisation at scale

David Gould says performance is driving innovation, as his agency rolls out a new tool across Asia-Pacific.

Nov 11, 2015

Unruly releases tool to predict emotional impact of Japanese ads

TOKYO - Video ad tech company Unruly has launched a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.

Feb 11, 2014

Implications of Facebook algorithm tweaks

Have you noticed a drop in the reach of your Facebook posts? Here's why and what to do about it.