algorithm
The algorithms are in charge of influencer marketing now, and marketers must adapt
Savvy brands are recognizing the decline of the traditional influencer model and embracing influential creators, or creative influencers, who reach broader audiences through algorithmically driven formats, says Exponent’s Sara Robino.
The digitalisation of outdoor advertising
Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.
Cindy Yan Chan: the evolution of outdoor advertising in China
The CSO and CIO of Focus Media on the challenges facing outdoor media in China.
Performics CEO: intent is key to solving personalisation at scale
David Gould says performance is driving innovation, as his agency rolls out a new tool across Asia-Pacific.
Unruly releases tool to predict emotional impact of Japanese ads
TOKYO - Video ad tech company Unruly has launched a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.
Implications of Facebook algorithm tweaks
Have you noticed a drop in the reach of your Facebook posts? Here's why and what to do about it.
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