Staff
Apr 1, 2019

Nielsen and JD.com launch price optimisation tool

The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.

Nielsen and JD.com announced a big-data product to help brands evaluate their pricing on the e-commerce platform and optimise their promotions to increase sales and profit margins.

The Online Pricing Optimizer OPO can analyze all the factors influencing consumer decision-making,  according to Nielsen. It can reconstruct consumers’ shopping decisions, find the key factors that drive sales through pricing and promotion, and give professional suggestions that can be executed, thus enhance the brands’ promotional...

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