At South by Southwest SXSW 2014, developers and makers were picking up on the increasing demand for a customised experience, be it in the form of a product or service. The question for the tech community is moving from that one-size fits all model to a personalised and unique experience for each and every user.
Bonin Bough, VP of media and consumer engagement at Mondelez International, gave us a sneak peek into the world of...
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