With over 800 sessions in just 5 days, SXSW Interactive is like Glastonbury for geeks. And it’s utterly impossible to summarise. But here are my key take-outs.
There is a saying that the best way to predict the future is to invent it. From the way I see it, the best way to predict the future is to customise it.
In the last video report from SXSW 2014, Weber Shandwick's Jayde Lovell and Jye Smith wrap things up by looking at the lessons for Asia-Pacific brands and consumers.
A brief dispatch from Austin.
Dispatch from SXSW: Probing the impacts of the 'maker' revolution on brands, manufacturing and the foundations of consumerism itself.
AUSTIN, TEXAS - Highlights from day three at SXSW touch on how brands need to think about getting their content distributed as well as strategies for effective content collaboration.
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