Jayde Lovell Jye Smith
Mar 13, 2014

Engaging SXSW day four: Summary of lessons for APAC brands

In the last video report from SXSW 2014, Weber Shandwick's Jayde Lovell and Jye Smith wrap things up by looking at the lessons for Asia-Pacific brands and consumers.


More from SXSW 2014

The Asia Pacific region presents its own special set of challenges for brands attempting to adopt new technologies and thinking in a multi-cultural, multi-lingual region.

This is especially true when it comes to one of the hottest topics at SXSW: consumer attention becoming an increasingly scarce commodity. And one of the biggest lesson for Asia Pacific to take from the festival is that brands and marketers in the region will need to adopt new publishing and content creation strategies if they are to stand out in such a diverse region.




Related Articles

Just Published

2 hours ago

Agency pins hopes on bullish crypto market as it ...

Cryptocurrency's recovery sparks revival of payment trend.

2 hours ago

Why NFTs have endless possibilities for brands

Brand marketers should take notice of this space.

2 hours ago

The industry responds to Google’s dismissal of ...

The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.

9 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.