Tom Kelshaw
Mar 10, 2014

Wellness technologies feature at SXSW 2014

A handful of startups are promoting wellness concepts that go beyond how many steps you walk in a day.

Tom Kelshaw

Wearable technologies were arguably one of the biggest trends earlier this year at Consumer Electronic Show CES 2014 at Las Vegas. Many consumer electronics companies like Sony, LG and Razer introduced their own version of fitness trackers.

“You quickly get bored of knowing how many steps you took each day,” said Tim Brown, CEO of IDEO in his closing remarks at Day 1 of South by Southwest SXSW convention in Austin, Texas.

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