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You can't go five steps at SXSW without overhearing someone saying 'content'. And with good reason. Thanks to advances in internet bandwidth and mobile networks, we're consuming more photo and video content than ever before.
But with great content comes great responsibility. Content consumption has changed audience behaviour, technology needs and even the media. Talk at Day 3 at SXSW was around how brands, individuals and organisations need to not only produce great content, but user smarter distribution strategies including content recommendations.
Also up for discussion was how collaboration-led creativity can help drive innovation in film, design and technology. The creation of content is becoming democratized, and experts can connect more easily and co-author with ease.
Jye Smith is head of Mediaco, Asia Pacific, at Weber Shandwick and Jayde Lovell is vice-president, Digital, Asia Pacific, Weber Shandwick
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