jye smith

Jul 14, 2016

Jye Smith joins PwC

Former Weber Shandwick top-level digital exec moves to consultancy in digital leadership role.

Mar 12, 2014

Engaging SXSW day three: Content, content, content

AUSTIN, TEXAS - Highlights from day three at SXSW touch on how brands need to think about getting their content distributed as well as strategies for effective content collaboration.

Mar 11, 2014

Engaging SXSW Day Two: Making data accessible

AUSTIN, TEXAS - Day two at the 2014 SXSW Interactive Festival highlighted current trends around data, data visualisation and user-experience design.

Mar 13, 2013

Community Management: PR the perfect fit for shaping conversations

Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.

Mar 7, 2013

Brands should approach Twitter's ad API with caution

With the launch of its advertising API (application programming interface), Twitter has armed brands with powerful tools to optimise and deploy advertising, but experts caution that brands should not allow that to alter the personal tone of the medium.

Aug 29, 2012

Weber Shandwick promotes Jye Smith to vice president of digital for Asia Pacific

HONG KONG - Weber Shandwick has promoted Jye Smith to vice president of digital for Asia Pacific, bringing him from Sydney to its regional Centre of Digital Excellence in Hong Kong.