Former Weber Shandwick top-level digital exec moves to consultancy in digital leadership role.
AUSTIN, TEXAS - Highlights from day three at SXSW touch on how brands need to think about getting their content distributed as well as strategies for effective content collaboration.
AUSTIN, TEXAS - Day two at the 2014 SXSW Interactive Festival highlighted current trends around data, data visualisation and user-experience design.
Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.
With the launch of its advertising API (application programming interface), Twitter has armed brands with powerful tools to optimise and deploy advertising, but experts caution that brands should not allow that to alter the personal tone of the medium.
HONG KONG - Weber Shandwick has promoted Jye Smith to vice president of digital for Asia Pacific, bringing him from Sydney to its regional Centre of Digital Excellence in Hong Kong.
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