Faaez Samadi
Sep 5, 2017

Essence takes over Maxus in Korea

The move is part of GroupM’s global reorganisation.

Kyoko Matsushita
Kyoko Matsushita

Maxus Korea will be folded into Essence as part of GroupM’s global restructuring following the merger of MEC and Maxus in other markets.

By the end of the year, Essence will take over all Maxus’ clients and its 15-person team. Campaign Asia-Pacific has been told there will be no redundancies.

Jay Lee will continue as business director at Essence Korea, as he currently is at Maxus, from 1 January.   

“Jay has done an impeccable job managing client business in Korea,” said Christian Juhl, global CEO of Essence. “He shares Essence's values for putting data at the centre of everything we do for clients in order to offer ultimate accountability."

Kyoko Matsushita, APAC CEO at Essence, said: “This furthers our localisation to best serve advertisers seeking brand growth with Asian consumers."

Related Articles

Just Published

49 minutes ago

Sneaking out for a midnight tryst with a sexy ...

Campaign for Audi Australia by The Monkeys includes a separate ad for the currently locked down state of Victoria.

2 hours ago

It's time brands stop paying lip service to ...

The pandemic has opened new customer experience opportunities that should not be ignored by only adding a few generic digital tools, says Wunderman Thompson's APAC strategy chief.

4 hours ago

WFH means longer, ‘rollercoaster’ days, but no drop ...

Yet job satisfaction remains high, according to an employee survey by US agency Goodby Silverstein & Partners.

4 hours ago

ViacomCBS' Sumner Redstone dies at the age of 97

The media mogul led Viacom as executive chairman of the board for almost 30 years.