Brand Union won the account after a competitive pitch against two other undisclosed agencies.
Their new concept for VIA will centre around ‘imagination’.
William Woduschegg, creative director for The Brand Union China, explains the new identity for VIP China Chips will involve “creating a system that is a living, growing platform continuously evolving from new shapes, layers, irregular movements and unlimited use of colour.” He goes on to say that the overlapping irregular shapes of the lines refers to the nature of the business which is ‘innovate, redefine and reinvent’.
Their new concept for VIA will centre around ‘imagination’.
William Woduschegg, creative director for The Brand Union China, explains the new identity for VIP China Chips will involve “creating a system that is a living, growing platform continuously evolving from new shapes, layers, irregular movements and unlimited use of colour.” He goes on to say that the overlapping irregular shapes of the lines refers to the nature of the business which is ‘innovate, redefine and reinvent’.
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Credits:
Project VIA China Chip Brand Visual Identity
Client VIA Technologies China
Brand consultancy The Brand Union
Creative director William Woduschegg
Design director Markus Pesendorfer
Account servicing Monica Lee, Will Tseng
