SOUTH KOREA - Hyundai is looking once again to shed its image as mid-range car manufacturer with a tie-up with Hermès, which it unveiled recently at the Seoul Motor Show.
HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.
BEIJING - The Brand Union has appointed Mauro Marescialli to the newly created role of managing director of its Beijing office.
ASIA-PACIFIC - Graham Hitchmough is stepping up to a regional role at The Brand Union in a newly-created position of ASEAN regional director.
SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.
BANGKOK - WPP branding consultancy The Brand Union has opened an office in Bangkok, bringing the total number of offices in Asia Pacific to seven.
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