Benjamin Li
Oct 15, 2012

Mauro Marescialli becomes The Brand Union's Beijing MD

BEIJING - The Brand Union has appointed Mauro Marescialli to the newly created role of managing director of its Beijing office.

Mauro Marescialli
Mauro Marescialli

Marescialli (pictured) has lived and worked in Beijing since 1995. He brings to Brand Union 12 years of experience in branding and communications, having previously worked as a media and communications professional before founding and leading the operations of Standards Group, a Beijing-based boutique design and branding studio, from 2002 to 2011.

Most recently he was a branding consultant.

During his career, Marescialli has developed branding and design expertise with clients including Shangri-la Group, Hilton, Swire Properties, Pacific Century-PCCW, IKEA, Hyundai, GE, Scandinavian Airlines and Star Alliance.

“As our world continues to get smaller, Mauro’s international background coupled with his extensive China experience results in a winning formula for helping Chinese brands excel domestically and internationally, and Western brands to succeed in China,” said Monica Lee, managing director of The Brand Union, China.

A native of Rome Marescialli speaks Mandarin Chinese, English and Italian. He holds an MA in Chinese Language and Literature from the University of Rome.

The Brand Union entered China in 1999 as the first global branding agency in the mainland market. The agency’s Shanghai office opened in late 2001 and the Beijing office opened in 2006.

The Brand Union’s clients include many leading Chinese companies as well as international brands such as COFCO Property, China Construction Bank, Reckitt Benckiser, Unilever Food Solutions and Kraft Foods.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

3 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

3 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

4 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.