Shangri-La delivers enchanting film for the young and young-at-heart

It’s been a long time since this old nut felt young—or even young at heart. But occasionally, the inner child awakens, bringing back memories of those precious years when the world was full of wonder, and an endless supply of energy made foraging for acorns a breeze!

 

Sadly, those days are long gone. But for a brief moment, Ad Nut was transported back to the joy of youth and carefree adventure, thanks to a new short film by Shangri-La. The film follows a young boy on a fantastical journey with his parents, navigating an airship through fluffy clouds, celebrating under a rainbow of oversized pool noodles, and enjoying a tea party in a blooming garden. While whimsical and far-fetched, the campaign is undeniably enchanting.

 

Titled For the Young and the Young-at-Heart, the campaign promotes a new series of exclusive family packages across Shangri-La hotels worldwide. Families are invited to "stay, play, and celebrate" with bespoke activity programmes designed to create cherished memories.

“At Shangri-La, we are passionate about crafting moments that bring families closer,” said Andrea Wong, senior vice president, group marketing and communications, Shangri-La Group. “Through this campaign, we invite families to embark on joyful adventures while experiencing the thoughtful hospitality that Shangri-La is known for. Our offerings are intentionally designed to inspire creativity and encourage self-discovery for the young ones, and create cherished memories for the family.”

It’s rare to see a luxury-oriented brand embrace such playfulness, especially as the festive season approaches. Shangri-La has long stood out for its efforts to include children in its midst, and this campaign reiterates that commitment. While the film effectively captures the brand’s family-friendly philosophy, there’s a minor drawback: The overuse of AI-generated visuals, which occasionally appear overly artificial. That said, the concept is heartwarming and succeeds in tickling your inner child's heart—a delightful reminder of how it feels to be oh so young.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.