- Remember business fundamentals haven't changed, but how you do business can change.
- It's about being fluid while focused on your KPIs.
- Be honest about what you know and what you don't know.
- Don't be afraid of failure, even if it sounds incredibly simplistic to say.
- Ask: Where are we going and why do we need to get there? How can we get this right rather than let's not do this?
- Have intellectual curiosity. Uncondition yourself; do not just wait for instructions and follow briefs.
The anatomy of fear and its impact on creativity
McDonald's and OMD examine how client and agency can overcome Asian tendencies and take the ‘brave pill’ together.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Move and win roundup: Week of May 6, 2024
PHD, TBWA, Clemenger BBDO, Houston and more, in our weekly collection of people moves and account news.
Bilibili’s Youth Day video stirs plagiarism claims
Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.
'Hire women: They do all the work and take none of ...
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.