Faaez Samadi
Feb 24, 2017

TBWA hires new Digital Arts Network leader in Thailand

Narong Chokpiboonkarn joins the agency as head of its digital arm.

Narong Chokpiboonkarn
Narong Chokpiboonkarn

TBWA Group Thailand today announced that Narong Chokpiboonkarn has joined the agency as managing director of Digital Arts Network (DAN).

Bringing more than 25 years’ experience to the role, Chokpiboonkarn was previously managing director at Y&R Thailand, where he spent 15 years and led the agency to win Campaign Asia-Pacific’s Thailand Creative Agency of the Year in 2014.

Before, that he worked at Batey, McCann Erickson, SC Matchbox and Lowe Lintas.

Chokpiboonkarn will "lead us in a market with one of the world’s fastest growing number of internet users", said Tuomas Peltoniemi, president and innovation director of DAN Asia. “Due to the last year’s economic slowdown, Thailand actually experienced an enhanced surge into digital advertising as marketers shifted their ad budgets to more cost-effective online media.”

Chaipranin Visudhipol, chairman of TBWA Group Thailand, said Chokpiboonkarn's experience and expertise will help the agency in its ambition to be "the best digital agency in Thailand".

Related Articles

Just Published

7 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

8 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

8 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

9 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.