Jenny Chan 陳詠欣
Jul 22, 2014

TBWA’s digital arm hires Saatchi's Jason Cheng to replace Douglas Lin

SHANGHAI - Jason Cheng (郑龙匡) has been named general manager of TBWA’s Digital Arts Network (DAN) Shanghai.

Jason Cheng
Jason Cheng

Cheng took up the post in June. His previous job was managing director at Saatchi Labs, a unit under Saatchi & Saatchi that folded into the main agency in 2013. Prior to that he was managing director of OgilvyOne and director of CRM and digital at DraftFCB.

He reports to TBWA managing director Brian Swords and replaces Douglas Lin (林海嵩), who was managing director of DAN in China from August 2012 until he left the country for Los Angeles around January this year.

 

Related Articles

Just Published

19 hours ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

19 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

19 hours ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

20 hours ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.