Narong Chokpiboonkarn joins the agency as head of its digital arm.
SHANGHAI - Jason Cheng (郑龙匡) has been named general manager of TBWA’s Digital Arts Network (DAN) Shanghai.
SINGAPORE - Relevance is key to consumer engagement. Great Eastern takes up the challenge and turns it into an opportunity to support its customers' health and lifestyle choices and capture their loyalty. It’s an initiative that runs deeper than just a “Life is Great” tagline.
ASIA-PACIFIC - Brands in Asia should not be afraid to use new technology to grab the attention of the region's digital-savvy consumers, say industry experts.
NEW ZEALAND - From weather broadcasts in Elvish to Middle-Earth stamps on passports, Whybin TBWA and Digital Arts Network have been busily turning the nation into Middle Earth for Tourism New Zealand.
SHANGHAI – Following TBWA Worldwide’s establishment of the Digital Arts Network earlier this year, TBWA\Greater China has launched Digital Arts Network China, led by Douglas Lin as managing director.
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