Glenn Smith
Jul 23, 2010

Taiwan ad spend leaps 24 per cent after decade of decline

TAIPEI - According to Nielsen's latest report, Taiwan ad spend has leaped 24 per cent to US$695 million (NT$22.3 billion) in the first half of 2010, marking a welcome turnaround after nearly a decade of decline for the island's advertising industry.

The two strongest performing categories were real estate US$114 million and finance US$45 million, which increased 71 and 71.5 per cent, respectively.

Automobiles US$39 million grew 32.2 per cent, continuing growth initiated by a government tax break last year.

The only category in the top 10 to see a decline was computer and gizmo retailing which fell by 13.9 per cent to US$33 million.

Eliot Lin, CEO at McCann Erickson, said,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Cannes Lions selects five APAC jury presidents
Premium
1 day ago

Cannes Lions selects five APAC jury presidents

US and UK still dominate list of jury leaders, but women outnumber men for the first time.

Premium
Dataxu retreats from Asia following acquisition by Roku
Premium
1 day ago

Dataxu retreats from Asia following acquisition by Roku

It is believed that all staff across the adtech firm's Sydney and Singapore offices have been let go.

Premium
Facebook sues Hong Kong-based company over alleged ad fraud scheme
Premium
1 day ago

Facebook sues Hong Kong-based company over alleged ...

Facebook has notified hundreds of thousands of users that their accounts may have been compromised by the malware scheme.

Premium
China FMCG imports impervious to trade war, slowing GDP: Bain/Kantar report
Premium
1 day ago

China FMCG imports impervious to trade war, slowing ...

TOP OF THE CHARTS: Sales of imported FMCG products in China are growing at twice the rate of the overall FMCG market, with online sales up 30%, according to a new report.