Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.
The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.
The two companies hope to benefit from shared mutual resources.
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Industry leader recognised for more than 20 years of pioneering mindset
With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
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