taiwan
Donation wallpaper gives a charity new life in Taiwan
INSPIRATION STATION: Leo Burnett designed a special collection of cellphone wallpapers for McDonald’s with a barcode that donates to its charity whenever you buy something.
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Hakuhodo consolidates media solutions in Taiwan
The new organisation combines the media solutions of both Taiwan Hakuhodo Group and the Growww Group.
Women to Watch 2022: Melissa Chen, Uber
With innovative new campaigns, Chen has made Taiwan one of Uber’s most strategic markets as it continues to pilot new initiatives for its brands globally.
Tech MVP 2022: Felix Chang, Digitas
MOST VALUABLE PROFESSIONAL: A perfect mix of pioneer, educator and problem-solver, the Digitas Taiwan GM and his technology solutions have raised the games of the stakeholders he works with.
How Ogilvy Taiwan paired dementia and fashion
PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.
Dentsu launches Merkle in Taiwan
Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.
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