taiwan

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Taiwan’s top 100 brands: Japanese brands still the most trusted
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Sep 3, 2019

Taiwan’s top 100 brands: Japanese brands still the most trusted

Japanese electronics giants Sony, Hitachi, and Panasonic dominate rankings as Samsung slowly inches up.

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Local ride-hailing services in Taiwan blow Uber out of the water
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Sep 3, 2019

Local ride-hailing services in Taiwan blow Uber out of the water

Uber PR’s crisis in Taiwan has led to the swift rise of local taxi services.

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Taiwan brands regain trust as food scandal paranoia wears off
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Sep 3, 2019

Taiwan brands regain trust as food scandal paranoia wears off

Local food corporations are quickly and surely upping their marketing to regain consumer confidence after the 2011 food safety scandals.

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Taiwan consumers drive FMCG growth despite economic headwinds
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Sep 3, 2019

Taiwan consumers drive FMCG growth despite economic headwinds

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

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Geography lessons: Brands keep failing an easy China test
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Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

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Coach, Versace under Chinese fire for problematic country listings
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Aug 12, 2019

Coach, Versace under Chinese fire for problematic country listings

Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.

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