The new organisation combines the media solutions of both Taiwan Hakuhodo Group and the Growww Group.
With innovative new campaigns, Chen has made Taiwan one of Uber’s most strategic markets as it continues to pilot new initiatives for its brands globally.
MOST VALUABLE PROFESSIONAL: A perfect mix of pioneer, educator and problem-solver, the Digitas Taiwan GM and his technology solutions have raised the games of the stakeholders he works with.
PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.
Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.
See the shortlist for the Greater China region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
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