taiwan

Mar 15, 2023

Donation wallpaper gives a charity new life in Taiwan

INSPIRATION STATION: Leo Burnett designed a special collection of cellphone wallpapers for McDonald’s with a barcode that donates to its charity whenever you buy something.

Nov 11, 2022

Hakuhodo consolidates media solutions in Taiwan

The new organisation combines the media solutions of both Taiwan Hakuhodo Group and the Growww Group.

Nov 9, 2022

Women to Watch 2022: Melissa Chen, Uber

With innovative new campaigns, Chen has made Taiwan one of Uber’s most strategic markets as it continues to pilot new initiatives for its brands globally.

Jun 22, 2022

Tech MVP 2022: Felix Chang, Digitas

MOST VALUABLE PROFESSIONAL: A perfect mix of pioneer, educator and problem-solver, the Digitas Taiwan GM and his technology solutions have raised the games of the stakeholders he works with.

Jun 8, 2022

How Ogilvy Taiwan paired dementia and fashion

PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.

Dec 3, 2021

Dentsu launches Merkle in Taiwan

Carrie Tsai, the current iProspect Taiwan CEO, will also lead the CXM agency in this market.