taiwan

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How a tea brand inspired Taiwan office workers to dream
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Apr 11, 2019

How a tea brand inspired Taiwan office workers to dream

CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.

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EMA winners: Best Brand Activation
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Mar 19, 2019

EMA winners: Best Brand Activation

Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.

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US map mistake bites MAC Cosmetics in China
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Mar 12, 2019

US map mistake bites MAC Cosmetics in China

The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.

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Taiwan's AdGeek launches JV with The Studio by CtrlShift
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Jan 11, 2019

Taiwan's AdGeek launches JV with The Studio by CtrlShift

The two companies hope to benefit from shared mutual resources.

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Photos: Mercedes-Benz goes back to basics in C-Class launch
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Nov 21, 2018

Photos: Mercedes-Benz goes back to basics in C-Class launch

To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.

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Taiwan’s Kitty Wong named ‘Inspirational Woman’ at ICCA World Congress
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Nov 14, 2018

Taiwan’s Kitty Wong named ‘Inspirational Woman’ at ICCA World Congress

Industry leader recognised for more than 20 years of pioneering mindset

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