CASE STUDY: King of Tea took advantage of Verizon Media's Yahoo Taiwan to give brand awareness and purchase intent a boost.
Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.
The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.
The two companies hope to benefit from shared mutual resources.
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
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