taiwan
EMA winners: Best Brand Activation
Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.
US map mistake bites MAC Cosmetics in China
The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.
Taiwan's AdGeek launches JV with The Studio by CtrlShift
The two companies hope to benefit from shared mutual resources.
Photos: Mercedes-Benz goes back to basics in C-Class launch
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Taiwan’s Kitty Wong named ‘Inspirational Woman’ at ICCA World Congress
Industry leader recognised for more than 20 years of pioneering mindset
Taiwan champions one-of-a-kind event experiences across Southeast Asia
With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
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