taiwan
Taiwan’s top 100 brands: Japanese brands still the most trusted
Japanese electronics giants Sony, Hitachi, and Panasonic dominate rankings as Samsung slowly inches up.
Local ride-hailing services in Taiwan blow Uber out of the water
Uber PR’s crisis in Taiwan has led to the swift rise of local taxi services.
Taiwan brands regain trust as food scandal paranoia wears off
Local food corporations are quickly and surely upping their marketing to regain consumer confidence after the 2011 food safety scandals.
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Taiwan consumers drive FMCG growth despite economic headwinds
Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.
Geography lessons: Brands keep failing an easy China test
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Coach, Versace under Chinese fire for problematic country listings
Both fashion houses have seen their ambassadors quit and have become the subject of debate on Chinese social media for listing territories China considers part of the mainland as separate countries.
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