China accounts for 47% of global cinema adspend.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.
TOP OF THE CHARTS: China and India among the nations driving highest growth.
New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.
The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.
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