Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
China accounts for 47% of global cinema adspend.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.
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