spend

Aug 26, 2019

Cinema predicted to outpace global ad market

China accounts for 47% of global cinema adspend.

Jul 7, 2019

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

May 27, 2019

Video leading the charge in Q1 Australia digital ad spend

First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.

Dec 3, 2018

‘Fast-track’ Asia to lead adspend growth in 2019: Zenith

TOP OF THE CHARTS: China and India among the nations driving highest growth.

Nov 19, 2018

Global programmatic spend up 24% in 2018, slowing in 2019: Zenith

New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.

Jul 16, 2018

Online video ad spend growth slows: Zenith

The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.