Faaez Samadi
Jul 16, 2018

Online video ad spend growth slows: Zenith

The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.

Online video ad spend growth rates continue to slip despite increasing amounts of online video content being consumed worldwide, according to Zenith’s 2018 Online Video Forecasts’ report.

Reaching an estimated US$27 billion, the report found that online video ad spend grew 20% in 2017, which remains a healthy figure. However, it continues a trend of slowing growth in the market, with growth peaking at 36% in 2014 and falling steadily since. Zenith forecasted 19%...

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