Faaez Samadi
Nov 19, 2018

Global programmatic spend up 24% in 2018, slowing in 2019: Zenith

New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.

Declining growth in programmatic adspend illustrates how the format has become the main method for trading digital media globally, according to Zenith’s latest forecast.

The report released today estimates that in 2019, almost two-thirds of all digital media adspend will be traded programmatically, increasing 19% to US$84 billion worldwide, from US$70 billion in 2018. That growth is less than the 24% forecasted for 2018, and it will decrease further to 17% in 2020,...

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