Spikes Asia announces 2016 talent programme

SINGAPORE - Spikes Asia has unveiled this year’s talent and training initiatives, including an expanded programme for industry practitioners.

The training programme at the three-day festival, which takes place in Singapore from 21 through 23 September, includes The Think Tank, in association with J. Walter Thompson, aimed at senior marketers and brand managers working in client organisations in APAC.

There is also the YouTube Creative Hack, for professionals aged 30 and under: a one-day challenge to create a mini-campaign.

This year also features five Young Spikes Academies, sponsored by Cheil, targeting the brightest talent aged 30 years or under. Each academy is carefully structured for a different career discipline, combining exclusive classroom speakers and main stage content.

• Young Creative Academy will be led by Noor Azhar, senior lecturer, SP Design School.
• Young Account Executives will be led by commercial marketer Catherine Williams-Treloar Young.
• Digital will be facilitated by John Lambie, founder and director, The Appalladium.
• Young Marketers will learn from Khoo Kar Khoon, former communications director at Nestlé, Malaysia.
• Young Media will be led by Pete Mitchell, partner at Kudos Content.

This year’s Young Spikes competitions, supported by Grey, gives professionals aged 30 years or under two days to create innovative campaigns across Integrated, Media, Digital and the Student Creative Award for Print.

Steve Latham, director of talent and training for Spikes Asia, said supporting the young rising stars of communications has always played a central role in the spirit of Spikes Asia.

“This is to ensure we represent and support the future innovators and award-winners of the industry,” he added.

For more information, visit the Spikes Asia website.