Staff Reporters
Mar 12, 2024

Spikes Asia announces shortlist for 2024

677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.

Spikes Asia announces shortlist for 2024

The 38th edition of Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced its complete roster of shortlists for 2024.

A substantial pool of 3,189 submissions from 24 diverse markets was reviewed by the jury, resulting in the selection of 678 outstanding entries spanning 25 distinct categories. The shortlists for Integrated and Glass: The Award for Change will be announced on Thursday, March 14.

P&G Asia is the 2024 Advertiser of the Year and will be awarded the accolade along with the winners during a live Awards gala on Thursday, March 14, at the Swissôtel The Stamford, Singapore.

Jaime Ng, festival director of Spikes Asia, expressed excitement about the shortlisted pieces of work for 2024.  “Many interesting trends have arisen from this year’s work, and we’re excited to deep dive into them with our exclusive ‘Insights with the Jury’ stage sessions. A big thank you to our juries, who are responsible for giving up their time, energy and expertise to set the benchmark for creative excellence in APAC. We look forward to seeing the work that the juries will go on to award, and congratulations to all of those who have been shortlisted.”

Marian Brannelly, global director of Awards at Lions, highlighted the exciting shifts occurring in the region. "This year, we've seen exponential growth across many of our Awards, including Creative Effectiveness, which was first introduced in 2012. This year, it’s grown by 59% and sets a new all-time record for entries, demonstrating the region's enduring commitment to creativity that drives impact. Film Craft has grown by 31% from 2023, showing APAC as a creative powerhouse when it comes to craft, innovation and storytelling."

You can view the full list of shortlists here


Campaign Asia

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