Olivia Parker
Jun 4, 2018

Solid Samsung still Asia's favourite brand

The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.

Samsung has emerged as the top brand in Asia for the seventh year in a row in 2018. While last year we watched with interest to see whether the exploding Note 7 phone disaster would knock the South Korean electronics powerhouse from its top spot in Nielsen’s Top 1000 Brands chart, this year Samsung’s status as consumer’s number one brand was a little more predictable.

The past 12 months have seen the brand release the...

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