Snapchat is experiencing new momentum thanks to a resurgence in user growth, according to eMarketer, which has upgraded its user growth estimates for the platform over the next four years.
By the end of 2019, Snapchat is forecast to have 293 million users worldwide, up 14% year on year that's more than the 281.3 million eMarketer forecast in the second quarter this year.
With the higher growth rates in the revised forecast,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events