Omar Oakes
Nov 20, 2019

Snapchat has won back young users after 2018 Android debacle

Platform is making a comeback after teenage users drifted away in US last year.

Snapchat: largest market, the US, shrank last year

Snapchat is experiencing new momentum thanks to a resurgence in user growth, according to eMarketer, which has upgraded its user growth estimates for the platform over the next four years.

By the end of 2019, Snapchat is forecast to have 293 million users worldwide, up 14% year on year that's more than the 281.3 million eMarketer forecast in the second quarter this year.

With the higher growth rates in the revised forecast,...

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