Babar Khan Javed
Jul 11, 2018

Sizmek launches bundled programmatic offering for APAC

Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.

Damien Thomson, GM of APAC at Sizmek.

Advertisers and agencies in Asia-Pacific can now access a bundled suite of programmatic creative solutions from Sizmek, an independent buy-side platform.

Launched today, the bundle intends to increase the adoption of creative-led programmatic buying in APAC by offering creative production services, media execution tools, and dynamic creative optimisation tools together.

The bundle is now available in several markets across the region, including Australia, New Zealand, Japan, Singapore, Malaysia, Thailand and Indonesia.

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