Babar Khan Javed
Jul 11, 2018

Sizmek launches bundled programmatic offering for APAC

Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.

Damien Thomson, GM of APAC at Sizmek.
Damien Thomson, GM of APAC at Sizmek.

Advertisers and agencies in Asia-Pacific can now access a bundled suite of programmatic creative solutions from Sizmek, an independent buy-side platform.

Launched today, the bundle intends to increase the adoption of creative-led programmatic buying in APAC by offering creative production services, media execution tools, and dynamic creative optimisation tools together.

The bundle is now available in several markets across the region, including Australia, New Zealand, Japan, Singapore, Malaysia, Thailand and Indonesia.

The programmatic dynamic creative optimisation (DCO) bundles are split across the four layers of programmatic sophistication: simple, intermediate, advanced, and AI-powered DCO, driven by Sizmek's acquisition of Rocket Fuel a year ago.

According to Joel Crawford, VP of global solutions at Sizmek, the bundled solution was created to address some of the challenges hindering the widespread adoption of DCO in APAC.

“Long campaign lead times and complex workflows involving multiple stakeholders have made it difficult to seamlessly execute dynamic creative campaigns in the past,” said Crawford. “Furthermore, costs can vary depending on campaign requirements and many brands and media agencies lack in-house creative and production expertise."

He expects Sizmek clients will benefit from the bundled solution with quicker timelines and getting creative build services, media execution and DCO strategy within just one budget line item.

“People are bombarded with more than 3,000 marketing messages a day, and they are frustrated by this tsunami of irrelevant marketing,” said Damien Thomson, GM of APAC at Sizmek, adding that according to internal research, personalised campaigns convert five times more than those that are not, while AI enables creatives to perform better by 46%.

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