Staff Reporters
May 16, 2017

Sizmek appoints APAC GM

Kees de Jong was Xaxis' first employee in Australia.

Kees de Jong
Kees de Jong

Ad management company Sizmek has appointed Kees de Jong as general manager of APAC operations as it moves to a "general manager-defined" structure intended to promote nimble and entrepreneurial decision-making at the local level.

In 2011, de Jong was the first employee in Australia for GroupM's Xaxis. He played a key role in defining the company's offering and building a team of 18 over two years. Since then he has acted as a consultant for media owners, data, technology and TV companies in the areas of programmatic TV and data-enabled media strategies. Earlier, he held senior management positions at Facilitate Digital (now Adslot) in Australia, and ran the company’s European operations for two years.

“The APAC market is changing rapidly, and it’s critical to be able to demonstrate innovation and better solve clients’ business problems,” de Jong said in a release. “A one-size-fits-all approach doesn’t work, and that strategy rarely satisfies customers at scale.”

In addition, Sizmek announced that Volker Hatz will join the company as its global chief data officer. He was previously global head of SAP XM DMP Solution at SAP Exchange Media. 

Sizmek has 13 offices in the Asia-Pacific region, including Sydney, Singapore, Beijing, Kuala Lumpur, Jakarta, Bangkok and Cebu. In August last year Sizmek was purchased by US private-equity firm Vector Capital for US$122 million.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Sanofi elevates Audrey Duval Derveloy to global ...

Duval Derveloy will retain her role as president of Sanofi France as part of the new title.

10 hours ago

Glass Lions Grand Prix awarded to body lotion for ...

This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.

10 hours ago

Cannes daily global podcast episode 5: Campaign ...

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.

10 hours ago

Publicis Conseil, Ogilvy and WPP win agency, ...

WPP takes back holding company award from Omnicom.