Ad tech platform’s plight another sign of fierce competition in digital advertising market dominated by big tech players.
Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.
Digital media buying has to be in sync with the advertiser’s choice, not an enforced vendor list from the media provider, writes Sizmek's platform director.
Utilizing the Tapad Device Graph, Sizmek says it will be able to deliver ads to the same user across their devices.
The transaction is expected to complete by the third quarter.
Kees de Jong was Xaxis' first employee in Australia.
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