Babar Khan Javed
Jul 5, 2018

Programmatic sophistication in India beats Hong Kong: BBC

The world's oldest national broadcasting organisation shares insights into the challenges, difficulties, positives and differences that programmatic faces within each individual market in North Asia and the APAC region.

Agnesia Ekayuanita, the Asia programmatic trading manager at BBC Global News.

In terms of programmatic understanding and adoption, Hong Kong has a long way to go, while India and Singapore have graduated to a new level of sophistication in applying the technology as a tactic for spreading awareness and driving leads. This is according to Agnesia Ekayuanita, the Asia programmatic trading manager at BBC Global News, who says the appetite for risk and price sensitivity of the Hong Kong market has a lot to do with it.

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