Jane Leung
Jun 18, 2010

SinoTech China partners with Astrix Tokyo to enter distribution in Japan

BEIJING – Digital marketing company SinoTech Group has joined forces with Tokyo-based Astrix Corporation to expand its presence in Japan.

Dr Mathew McDougall CEO SinoTech Group China
Dr Mathew McDougall CEO SinoTech Group China

Astrix is an online advertising solutions provider specialising in social media monitoring and search marketing technologies. The partnership marks SinoTech's first step into Japan to disbribute its digital marketing technologies.

The new collaboration between the two countries allows development of service offerings for local Japanese companies and also assists them to take digital marketing abroad.

"Japan is the second largest online advertising market in the world, and this partnership will enable us to bring innovative technologies such as social media monitoring to Japan," said Amanda Fulton, managing director of Astrix.

Dr Mathew McDougall (pictured), CEO of SinoTech Group, also added: "It is a milestone for our company to now be in a position to take these tools to a new territory in this strategic partnership."

Related Articles

Just Published

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

1 day ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.