Kenny Lim
Jan 22, 2010

Singapore Navy shortlists three agencies for creative account

SINGAPORE - The Republic of Singapore Navy has shortlisted three agencies including Dentsu, Y&R and incumbent Saatchi & Saatchi for its creative agency review.

Singapore Navy shortlists three agencies for creative account
Up to five agencies were reportedly involved in the initial stages of the review before the field was narrowed to three.

The Singapore Navy had first put out the tender in December last year for an advertising agency to take on marketing and publicity for the defence force and its recruitment drives.

The account is believed to be subject to obligatory biennial reviews and has been held by Saatchi & Saatchi Singapore for the past 25 years.

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

17 hours ago

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

18 hours ago

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.

18 hours ago

Omnicom’s $13.5 billion Interpublic deal approved ...

The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.