Staff Reporters
Feb 27, 2019

Singapore brands leading way in SEA on customer experience

TOP OF THE CHARTS: Zendesk’s latest trends report highlights factors that affect consumer behaviour when engaging with brands.

Zendesk has released its 2019 Customer Experience Trends report, highlighting the key factors consumers care about in their engagements with brands.

A global study using benchmark data from 45,000 companies worldwide and surveying more than 2,500 stakeholders, the report finds that consumers are constantly comparing every brand to their best customer experience, regardless of vertical.

In Asia-Pacific specifically, Zendesk’s customer satisfaction CSAT scores found brands in Australia and New...

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