Benjamin Li
Nov 1, 2010

Ritz Carlton calls PR pitch for 2011 grand opening in Hong Kong

HONG KONG - Ritz Carlton is believed to be on the lookout for a communications partner to handle the launch of its new location in March 2011.

Ritz Carlton calls PR pitch for 2011 grand opening in Hong Kong

According to an industry source, six invited agencies have already been shortlisted down to three. 

The new Ritz Carlton, which used to be in Central, Hong Kong, is set to open in March 2010 on the top floors of the International Commerce Centre (ICC) to become the highest hotel in Asia-Pacific. The 118-storey skyscraper is also home to financial giants Morgan Stanley, Credit Suisse and Deutsche Bank and is the tallest building in Hong Kong.

Saatchi & Saatchi is the Ritz Carlton's long-standing regional advertising agency together with media partner Zenith Optimedia.

Ritz Carlton is ranked 638th in Campaign's Top 1000 Asia-Pacific Brands 2010 Report.

Source:
Campaign China

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