Carat and domestic agency Alchemedia are understood to have competed for the business. The value of the account has not been confirmed.
The energy drink brand entered the Korean market in August, having recently formalised its partnership with a local distributor. Creative duties will be handled by domestic creative and activation agency Cartel.
Adam O’Neill, general manager of GroupM Korea, noted that Red Bull’s campaigns in the market would have a strong focus on digital to support on-ground activation.
Last week, Red Bull screened the Asia-Pacific premiere of the snowboarding-themed film ‘The Art of Flight’ in Seoul.
Other popular energy drinks in the Korean market include Bacchus and Powerten.
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