Staff Reporters
Apr 11, 2012

Red Agency appointed by Queensland Rail Travel

PR and marketing communications consultancy Red Agency has been appointed by Queensland Rail Travel to roll out communications activities in 2012, with the aim of increasing awareness of the organisation’s unique tourist routes.

Red Agency appointed by Queensland Rail Travel

Queensland Rail Travel General Manager, Max Kruse, said Red Agency was the ideal fit to raise the profile and promote the brand. “When we set out to engage a PR agency we were looking for a company with extensive contacts in the consumer travel and trade media as well as the creative flair to take our messages to a broader audience. Red Agency certainly fits the criteria thanks to its considerable history in working with clients in the tourism industry. The fact that they have offices in Brisbane, Sydney and Melbourne is also a great plus for us.”

Red Agency Melbourne Principal, Grant Titmus, said the agency was delighted by the appointment. “We are excited to be working with Queensland Rail Travel as it offers a unique travel experience. Australians use train travel a lot overseas but don’t seem to have embraced it as much in their own country. Our activities will be designed to help change that perception.”

Queensland Rail Travel offers several rail holiday packages on its iconic trains, including; The Sunlander; the Tilt Train; and the Kuranda Scenic Railway. It is well known in its home state but has appointed Red Agency to build its profile and increase patronage from the southern states and internationally.

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