Oct 27, 2021

Red Havas consolidates Havas PR capabilities, expands globally

PR services that were under Havas Health & You and Havas Creative have been combined into one network under Red Havas, which now expands to China and other markets.

Sep 17, 2021

Little Red Book: When content meets ecommerce in a UGC community

CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.

Jun 3, 2020

Dentsu Aegis Media partners with Bilibili, Zhihu, Red and Kuaishou

Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.

Jan 27, 2014

British Airways flies three Chinese to London while promoting WeChat presence

BEIJING - British Airways (BA) has lured its existing 350,000 Sina Weibo followers to the airline’s newly launched presence on WeChat with three roundtrip tickets between China and London.

Jul 8, 2013

Definition of 'cool' in China goes beyond being anti-establishment: TBWA

SHANGHAI - In a new study, TBWA said that while young people still define 'cool’ as being individualistic, the term has taken on more wholesome connotations than the subversive attitude that often characterises the term in Western popular culture.

May 9, 2013

Samsonite employs Korean charm to introduce casual Red brand in Hong Kong

HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.