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Red Havas consolidates Havas PR capabilities, expands globally
PR services that were under Havas Health & You and Havas Creative have been combined into one network under Red Havas, which now expands to China and other markets.
Little Red Book: When content meets ecommerce in a UGC community
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Dentsu Aegis Media partners with Bilibili, Zhihu, Red and Kuaishou
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
British Airways flies three Chinese to London while promoting WeChat presence
BEIJING - British Airways (BA) has lured its existing 350,000 Sina Weibo followers to the airline’s newly launched presence on WeChat with three roundtrip tickets between China and London.
Definition of 'cool' in China goes beyond being anti-establishment: TBWA
SHANGHAI - In a new study, TBWA said that while young people still define 'cool’ as being individualistic, the term has taken on more wholesome connotations than the subversive attitude that often characterises the term in Western popular culture.
Samsonite employs Korean charm to introduce casual Red brand in Hong Kong
HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.
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