red
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
Red Havas consolidates Havas PR capabilities, expands globally
PR services that were under Havas Health & You and Havas Creative have been combined into one network under Red Havas, which now expands to China and other markets.
Little Red Book: When content meets ecommerce in a UGC community
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Dentsu Aegis Media partners with Bilibili, Zhihu, Red and Kuaishou
Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
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