Company says its partnerships will help it target specific audiences and unlock the power of younger demographics in China.
BEIJING - British Airways (BA) has lured its existing 350,000 Sina Weibo followers to the airline’s newly launched presence on WeChat with three roundtrip tickets between China and London.
SHANGHAI - In a new study, TBWA said that while young people still define 'cool’ as being individualistic, the term has taken on more wholesome connotations than the subversive attitude that often characterises the term in Western popular culture.
HONG KONG - Samsonite Red, a sub-brand of the luggage-maker, has selected Korean pop-star Song Joong-ki as brand ambassador to capture the attention of local 'fashion-geeks' as part of a long-term push to expand its image and product portfolio beyond suitcases.
SICHUAN - The Red Cross Society of China is still suffering from a credibility crisis, as the public puts its trust in community-led NGOs such as the One Foundation, initiated by movie star Jet Li.
PR and marketing communications consultancy Red Agency has been appointed by Queensland Rail Travel to roll out communications activities in 2012, with the aim of increasing awareness of the organisation’s unique tourist routes.
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