According to various industry sources, Lakshmanan will be setting up his own business after leaving Rapp. He joined the agency in January last year from Havas Group where he was regional business director for digital.
Chin has now been brought in to service Rapp's growing client profile and to strengthen the agency's marketing solutions offering.
He will report directly to David Tang, president and CEO of DDB Group Singapore, who said: "Patrick is one of the best there is at CRM solutions, and has delivered exceptional results for clients through the years. He'll expand the Rapp practice into marketing solutions in retail management, digital and activation."
He was formerly director and head of research and statistic at the Ministry of Health in Singapore and has also led CRM analytics units at TBWA\Tequila, The Gallup Organisation, Citibank and the Ministry of Manpower.
With over 13 years' experience, Chin specialises in marketing analytics and research in the customer loyalty domain, and developing new market segments for businesses.
He has worked on accounts including Singapore Airlines Krisflyer, Microsoft, Nokia, HP, Citibank and Nestle.
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