Rahul Sachitanand
Jan 14, 2021

R/GA wins global social AOR remit for Uber

In Asia Pacific, R/GA APAC will work across the Australia, Japan and Taiwan markets, led out of the Sydney office.

(Shutterstock)
(Shutterstock)

R/GA has been appointed global social AOR for Uber, tasked with delivering creative programs and community management across the Uber Rides and Uber Eats businesses.

In Asia Pacific, R/GA APAC will partner with Uber as social agency of record, working with the company to drive its business and brand through social and digital channels across the Australia, Japan and Taiwan markets, with R/GA Sydney in the lead.

R/GA’s remit is to improve effectiveness for all marketing activity across Uber’s digital and social platforms. “Over the past year, we have focussed our efforts on keeping our cities moving and supporting those who needed it the most," said Travis Freeman, director of global media and social at Uber, in a statement. "Now that we’re slowly entering a new phase, we need a partner who can support us with helping cities recover.” 

R/GA's EVP and managing director, Tuomas Peltoniemi, said this contract is an opportunity for the agency to partner with one of the world’s most essential mobility and food delivery businesses. Uber joins the agency's new economy client roster, which also includes Slack, Google and Nike. 

Related Articles

Just Published

9 hours ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

9 hours ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

9 hours ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

9 hours ago

John Hegarty invests in freelance matchmaking ...

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".