Publicis Modem added to Philips China roster

According to the Pete Lin, client service director for Publicis Modem based in Beijing, the agency won the business following a four-way pitch.

Lin said Publicis Modem will support Philips’ ongoing brand campaign surrounding the theme of ‘sense and simplicity’, and the agency will use “the latest strategies in digital markets, including social networks, word-of-mouth management and viral ideas” to promote the brand.

“The digital campaign that we won is designed to engage users in a way that not just raises awareness for Philips products but also raises awareness of the lifestyle that surrounds sense and simplicity,” Lin added. “This is going to run to the end of the year and this is strictly a brand campaign to increase the strength of the Philips brand in the market.”

The campaign is expected to run parallel to Philips’ above-the-line push created by DDB, which works with the Dutch electronics company as its worldwide creative agency of record.

The assignment follows similar digital wins by Publicis Modem with Ikea and Cadbury in the market.