Home care and grooming segments drive growth, as the consumer goods giant reports a 7% increase in marketing spend in the second quarter of its fiscal year.
Managing the transition from short-term survival to long-term success
The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.
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