consumer goods

Jan 21, 2021

P&G notches 20% profit increase on 8% sales growth

Home care and grooming segments drive growth, as the consumer goods giant reports a 7% increase in marketing spend in the second quarter of its fiscal year.

Jun 11, 2020

Post-COVID marketing tips for CPG brands

Managing the transition from short-term survival to long-term success

Nov 1, 2016

Duracell selects W+K as new agency of record

The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.

Sep 27, 2016

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

Sep 13, 2016

On Facebook, 97% of brands still rely on organic reach: BBDO

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Jul 26, 2016

More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.