consumer goods

Jun 11, 2020

Post-COVID marketing tips for CPG brands

Managing the transition from short-term survival to long-term success

Nov 1, 2016

Duracell selects W+K as new agency of record

The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.

Sep 27, 2016

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

Sep 13, 2016

On Facebook, 97% of brands still rely on organic reach: BBDO

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Jul 26, 2016

More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.

Jun 4, 2013

Can agencies already under pressure survive continued delayed payments?

ASIA-PACIFIC – While agencies are fighting the extended payment terms forced on them by major consumer goods companies, publicly available data indicate that agencies have been enduring delayed payment terms since before the economic downturn.